Some of our readers have suggested that the Green New Deal for Europe could be improved if it incorporated some direct information on environmental aspects.
They told us about Demain la Terre (Tomorrow the Earth), a French association of producers of fresh or processed fruit and veg, united around a common project of sustainable development. Set up in 2004, its aim is to bring together businesses of all sizes that want to think about, try out and develop the farming of the future, a third way between organic and conventional farming methods. To achieve this, the Association has established a powerful tool: the Charter “Demain la Terre”, which aims at providing consumers with credible evidence of this commitment, focusing on three priorities: health, flavour, and respect for the environment. The Charter is built around to 8 topics related to sustainable development. Here they are:
Ensuring healthier and more secure fruit and vegetables:
Partnering with Nature in the struggle against pests; Limit and control inputs; Erase all pesticide residues
Protecting water resources:
Optimize crop irrigation; Combat water pollution
Preserving the quality of our soil:
Favour natural inputs; Observe and maintain the natural balance of the soil
Save biodiversity and natural ecosystems:
Maintain ecosystems in place; Contribute to the survival of bees and pollinators
Reducing energy consumption:
Focus on reducing the CO2 footprint; Reduce the use of non-renewable energy
Limit plastic consumption and recycle waste:
Improve waste management; Recycle waste from production; Reduce plastic packaging
Sustainable economic relationship with stakeholders:
Maintain the vitality of the regions of production; Maintain the vitality of our regions; Strengthen relationships with all identified stakeholders; Implement responsible business strategy
Developing more caring companies and society:
Promote work of quality, more caring and cohesive; Help meet the food needs of the most disadvantaged. Develop individual and collective competencies.
Gruppo Suolo Europa 