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The Green Consumption Pledge

A new project has seen 5 very different businesses operating in very different sectors commit to ecosustainable consumption: they are Decathlon, Lego, L’Oréal, Renewd and the Belgian supermarket chain Colruyt. The purpose of this project, called the “Green Consumption Pledge Initiative”, is to encourage businesses to commit voluntarily to the green transition.

“The Green Consumption Pledge is based on a set of five core pledges. To join it, companies commit to ambitious actions to improve their environmental impact and to help consumers make more sustainable purchases. They have to take concrete measures in at least three of the five pledge areas and they need to prove their progress with data that they then make public. Each pledging company will work with the Commission in complete transparency to ensure that the progress is reliable and verifiable. The five core pledge areas are the following:

  1. Calculate the carbon footprint of the company,
  2. Calculate the carbon footprint of selected flagship products of the company,
  3. Increase the sale of sustainable products or services within the total sales of the company or its selected business part,
  4. Commit part of the corporate public relations expenditure to the promotion of sustainable practices,
  5. Ensure information provided to consumers in relation to the company and product carbon footprints is easy to access, accurate, clear, and up-to-date.”

Any company from the non-food sectors, as well as companies in the retail sector selling both food and non-food products interested in joining the Green Pledge, was invited to contact the European Commission before the end of March 2021. Thus, six more companies joined the project and were fully incorporated in June 2021. This initial pilot phase of the Green Consumption Pledge will be completed by January 2022.